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Our philosophy

Three commitments. One ecosystem.

Not a mission statement — the operating principles behind every decision we make.

Cultivate Responsibly

Working with farmers to build a sustainable and traceable quinoa ecosystem.

Innovate Continuously

Creating new applications — from grains and flour to quinoa protein and starch and finished foods.

Scale Together

Helping brands bring better food products to market through manufacturing, private label and ingredient partnerships.

Quinoa fields at the Queens Quinoa farm in Rajasthan
Building the future of Indian quinoa

We don't measure success by the tonnes we produce. We measure it by the industries quinoa transforms.

More Farmers
Better Ingredients
Better Food Systems

Our long-term ambition remains to build India's largest integrated quinoa ecosystem.

How it all connects
The Queens Quinoa Ecosystem — an integrated flow from Farmer Network through Cultivation, Cleaning & Processing, Cold Milling and Ingredient Science, branching into Protein and Starch, through Product Development and Private Label to Food Brands
Ruchi Goyal, CEO of Queens Quinoa
Leadership with a long-term vision
At Queens Quinoa, our focus is simple: build a business that customers trust, farmers value and food brands choose for the long term. Every capability we add — from cultivation to ingredient innovation — is driven by quality, consistency and lasting partnerships.
Ruchi Goyal
CEO
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This is how we do it

What sets Queens Quinoa apart.

Six capabilities built over a decade — the foundations on which every batch we ship is judged.

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Agricultural Expertise

10+ years of cultivation experience across our vertically integrated farms in Rajasthan.

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Manufacturing Excellence

Integrated processing and production — from raw grain to finished, shelf-ready product.

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Ingredient Innovation

Protein, starch and future ingredient development for food, nutrition and formulation applications.

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Product Development

RTE, RTC and customised formulations built for modern food brands and retail formats.

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Quality Systems

Defined specifications, traceability and food safety controls across every batch we ship.

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Strategic Partnerships

Working alongside India's leading food brands, retailers and institutions.

Serving diverse industries

Our partnerships make us experts.

From manufacturers to institutions — we collaborate with everyone building the future of food.

Food Manufacturers

Ingredients and quinoa formats for bakery, snacks, pasta, beverages and functional foods.

FMCG

Product development and scalable manufacturing for emerging and established consumer brands.

Nutrition Brands

Quinoa protein, starch and application support for nutrition and wellness-led product lines.

Private Label

Formulation, manufacturing and packaging for retail, foodservice and institutional partners.

Export Markets

Bulk quinoa and value-added products for exporters and international buyers.

Research & Institutions

KVKs, universities and central ministries collaborating on cultivation and processing research.

Our journey

A decade in the making.

More than a decade. Fourteen milestones. Each one taking quinoa one step closer to becoming a global staple.

2013

Through Project Anantha, we took the lead in advocating for and developing quinoa farming in India.

2014

We expanded our reach with quinoa trials across 8–10 states in India.

2015

Commercial farming began at strategic locations, and we launched our brand — Queen's Quinoa.

2016

Partnered with Nature's Basket. Launched our flagship Quinoa Grains and Quinoa Flour.

2017

Onboarded Future Group. Launched our best-seller — Quinoa Pasta.

2018

Welcomed PVR. Launched Quinoa Chips and Crisps (Khakhra).

2019

Partnered with IndiGo Airlines. Launched Puffs and Flakes.

2020

Began supplying to Haldiram's. Added Cookies and Noodles to our product list.

2021

Onboarded Snackible and Spencer's. Added Fryums and Pellets to the product range.

2022

Partnered with Lal Qilla. Launched our Protein Bar and quinoa-based Sweets.

2023

Onboarded True Elements. Expanded into high-quality Quinoa Breads.

2024

Scaled private label, expanded exports, and deepened farmer partnerships across India.

2025

Partnered with Third Wave Coffee — began supplying chips to one of India's leading specialty coffee chains, expanding our presence in premium foodservice and café formats.

2026 →

Entered Ingredient Sciences — expanded beyond grain and finished products with the launch of the Quinoa Protein and Quinoa Starch vertical, marking our entry into high-value functional food ingredients.

Looking ahead

Where quinoa goes next.

The next decade of food will be defined by cleaner ingredients, better nutrition and stronger supply chains. Queens Quinoa is investing in cultivation, ingredient science and manufacturing capabilities to help food companies build that future.

Trusted by India's leading brands
IndiGo PVR Haldiram's Nature's Basket Snackible Future Group Lal Qilla Spencer's